CONTEST FERNOVUS®

Fernovus® protagonist in newspapers and trade magazines

To celebrate the brand's 60 years of excellence, Saratoga has implemented media planning to support the "Grand Saratoga Competition - 60 Years of Excellence", the initiative dedicated to the iconic rust-proof polish Fernovus®.

The press campaign, active from July to October 2026, saw massive coverage through two strategic channels:

The major national sports newspapers: With over 100 issues in total, advertising has ridden the excitement of major summer sporting events (such as the World Cup). Fernovus® literally took to the field with full-page inserts before, during and after the finals in reference newspapers such as La Gazzetta dello Sport (including the Enigmistica Sport annex), Tuttosport and Corriere dello Sport.

Leading industry magazines: A targeted presence has reached professionals, artisans, and DIY enthusiasts on the pages of leading home, hardware, and DIY magazines, including Ferramenta&Casalinghi, IColor, Ferramenta 2000, Colore&hobby, Far Da Se, Iferr Magazine, and Ferrutensil.

Thanks to this publishing investment, Saratoga continues to strengthen its historical connection with its consumers, bringing Fernovus®'s message of quality and innovation directly into the hands of readers.